The Long Way Round notes on trade
Field notes on international business, manufacturing, and the slow craft of building trust across markets that don't share your language.
Selected writing
All writing→Technical SEO for Manufacturers: The 10 Fixes That Matter
Technical SEO has a bad reputation among manufacturers, and it is mostly deserved — not because it is useless, but because it usually gets…
Why Your Quotation Makes Buyers Go Quiet
Reading this as a buyer? → Read the other side: How to Read a Chinese Supplier's Quotation You spent two days on it. Material…
Why Your B2B Website Gets Traffic but No Leads
The seven gates between a visitor and an inquiry — and how to test each one in an afternoon. A plant manager in Rotterdam…
Trust travels slower than goods — and it is the only thing worth shipping twice.
Three doors
Start hereReading
Long-form notes on entering markets, qualifying buyers, and the operations behind a promise kept.
Who's writing
Fifteen years of factory floors, trade shows and container schedules — and what that taught me about trust.
The index
/ PageOne letter a month.
No noise, no funnel.
Occasional notes on markets, manufacturing and the unglamorous parts of working across borders.